For those who are into making their websites search engine friendly, they first need to know how search engines rank websites in cyber world. Google is no doubt, a giant search engine and billions of things are being searched on Google everyday. People all around the globe rely on this search engine heavily. Ever been curious how Google ranks the web-pages?
There are several criteria which Google follows in ranking a website. Seven main criteria are discussed bellow:
Criterion One: Links
Google give importance to incoming links. Links that are of quality increases your website visibility too. Google applies ‘Aging Process’ to the website once it appears on the web world. Aging process means Google monitors the link as it changes over time, the speed at which the site adds incoming links and the life span of that link. The older the site is and the links coming into it, the more visible that site will be.
Criterion Two: Domain Age
Another important criterion is Domain age. Domain is the URL of the website. It’s a good idea to have a domain name that you can stick to for a long period of time. Even if you change host, make sure your domain name stays or else you’ll loose the traffic. Sticking to the same domain name over the years definitely gets you to score extra brownie points from Google.
Criterion Three: CTR
Click through rates (CTR) is another important criterion. It means the rate at which people click through to your site. There are software tools available that can tell you the statistics of number and methods used by visitors to visit your website. The click through rate is also based on CTR of the advertising on your site. The more ads clicked on your site, the more importance your site will gain.
Criterion Four: Trends and Seasons
If your site is about skiing, the chances are that it will get more traffic during winter season. If your site is about gardens and flowers, then spring time will also means more people visiting your site for information. So yes, current trends and fads are important in boosting your website rank. Currently American Idol is hot favorite among Google searches and blogs which are talking about American Idol are seeing more traffic to their website.
Criterion Five: Posting Frequency
It matters how often you update your website. The more updated your website is, the more are the chances of it appearing foremost in searched. The frequency at which you update plays a strong role in the visibility of your website. Consistency of updating stabilizes and gradually increases visitors of your website.
Criterion Six: Keywords
To evaluate the content of your site and content history, keywords and keywords density plays a key role. Keywords regarding current trends and important events drive traffic to your website. So do review your keywords and update them on regular basis.
Criterion Seven: Traffic and User Behavior
Traffic on your website is recorded and monitored by Google. It also keeps tracks of how long a visitor stayed on your page and what information were viewed and how many times your page has been bookmarked or added into favorites. This all adds importance to your site and makes it more search engine friendly and inevitably increase the ranking of your webpage.
Links to check out to find out more about how Google ranks website:
Google Ranking
Google Technology Overview
